If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you! A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.) Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message. read more
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